You may advertise a spurious article, and induce many people to call and buy it once, but they will denounce you as an impostor and swindler, and your business will gradually die out and leave you poor. This is right. Few people can safely depend upon chance custom. You all need to have your customers return and purchase again. A man said to me, “I have tried advertising and did not succeed; yet I have a good article.”

I replied, “My friend, there may be exceptions to a general rule. But how do you advertise?”

“I put it in a weekly newspaper three times, and paid a dollar and a half for it.” I replied: “Sir, advertising is like learning—’a little is a dangerous thing!’”

We know nothing as to the time when the cat first found its way to the associations of man. Presumably this period was much later than the advent of the dog into the human family. The presumption rests upon the fact that while the dog does not demand fixed residence as a condition of its fealty, but is at home wherever his master is, the cat is the creature of the domicile, caring more indeed for its dwelling-place than it ever does for the inmates thereof. In a word, the creature must have come to us after our forefathers gave up the nomadic life. Nevertheless, the association is very ancient; it has endured in Egypt at least for a term of several thousand years.

Among the curious features connected with the association of the cat with man, we may note that it is the only animal which has been tolerated, esteemed, and at times worshipped, without having a single distinctly valuable quality. It is, in a small way, serviceable in keeping down the excessive development of small rodents, which from the beginning have been the self-invited guests of man. As it is in a certain indifferent way sympathetic, and by its caresses appears to indicate affection, it has awakened a measure of sympathy which it hardly deserves. I have been unable to find any authentic instances which go to show the existence in cats of any real love for their masters.

In the matter of intelligence cats appear to rank almost as high as dogs. They are even quicker than their canine relatives in discerning the nature of man’s artful contrivances; they readily acquire the habit of opening doors which are closed by means of a latch, even where it is necessary to combine the strong pull on the handle with the push that completes the operation. Feats of this sort are rarely if ever performed by dogs.

The most peculiar quality in the mind of cats is the intense way in which they cling to a well-known locality. Their memory of places, and affection for them, if we may so term it, is evidently far greater than that which they feel for people. Some years ago I had an interesting exhibition of this singular humor. A well-grown and thoroughly domesticated cat, one that seemed more than usually attached to people, was brought from my house in town to a place on the shore. When released, the creature seemed for some days to be nearly insane. It did not recognize any of its friends, it betook itself to the fields, and was with difficulty captured at the end of a week of roaming, during which it appeared to have had no food. Confined within one room, it gradually recovered its powers of mind, and began to take account of its friends. In the course of a month it seemed to be reconciled to its surroundings. Nine months after its first sojourn in the wilderness it was again brought from the town to the same place. On the second visit the creature was somewhat uneasy, but this passed away in a day or two. On a third visit, after a like interval, it seemed at once and entirely at home. Nevertheless, its habits while in the country differ very much from those it has in town. In its original domicile it insists on being about the table at meal-times. While in the country it does not care to be present; in fact, it appears to avoid associations with the household. It seems to me that this cat, after the manner of some men whose brains are diseased, now lives in two distinct states of consciousness, each relating to one of its places of abode.